How do you turn the online leads into your prospects and build bond and trust with them to ensure easy repeat sales in future?A lot of internet marketers have long been utilizing autoresponders and creating email campaigns as technique to market their particular services and products.
However this really is subject in which the traditional world happens to be left out. Despite the fact that it's been the case there is not any reason why your traditional small business could not build a successful email advertising system to create a list of clients to stay in touch with. Actually in the offline community that is a brand-new approach that may enhance your business.
Which are the advantages with regards to your small business to implement an automatic E-mail marketing System?
- Can be created and operate externally so that very little input is necessary by your personnel besides entering a name and e-mail address into your system.
- Small cost. You will be creating an asset that will add more value to your small business.
- Limitless follow-up and bond creating with your clients
- Greater opportunity for repeated sales
- Higher client retention level
Now that you know some great benefits of email marketing campaigns for your brick and mortar business let's have a look at the ways for starting your campaign. You need to have a website but it's not entirely required and you have to set up your own autoresponder. An autoresponder is a piece of software integrated into your PC or your website that enables you to send out automated email messages to your prospects and customers.
Once you have your website set up as the main point of contact with your clients, you will want to capture their names and email addresses to keep marketing to them. An autoresponder is the best tool designed to do exactly that. Next up, let's discuss which ways you will definitely want to take advantage of collecting your customers contact details.
Here's just a few examples to get your thinking going:
- You could start sending them holiday messages thanking them for their business. (How many businesses do you know doing it? Not so many)
- You also could offer them additional products or services that compliment their recent purchase
- Or, let them know about the forthcoming events or programs of yours that might be interested to participate in
- Moreover,you could give them special discount coupons or customer-appreciation free offers to maintain customer loyalty and to entice their new purchase
- Also,why not provide some instructional materials on how to use the product they recently purchased? Your clients will appreciate it a lot.
This list could go on and on and your imagination is the only limit.As you can see,the power of having an autoresponder is really huge. If you want to boost your sales and increase your customer lifetime value, you need to create your own online leads generation and email marketing system. Need help setting the system up?Don't hesitate to contact me and I will arrange for a Free 30 min Consultation to discuss everything you need to be up and running within days.